NISSAN has launched the Frontier pick-up truck.
The Frontier is the name for its Navara it has started producing in Argentina.
The South American country is the fifth to make the popular pick-up as demand for Nissan’s Navara expands globally.
Nissan wants to increase sales of light commercial vehicles (LCVs) by 40% by 2022 globally. The company has hinted at further Navara developments later this year.
Navara is produced at facilities in Spain, China, Mexico, Thailand and now Argentina.
“With more than 15 million Nissan pickup owners across 180 countries, trucks are a growing segment across the world and a particular strength of Nissan,” said Ashwani Gupta, senior vice president of Nissan’s LCV business.
“Today’s start of production is fantastic news for the region, as well as for Nissan and the Alliance. We already have a strong presence in Latin America and this production line will ensure better delivery of our pickups as the demand for them around the world continues to grow.”
The new Nissan Frontier will be built at the Renault industrial complex in Cordoba, Argentina. The facility will be manufacturing one-tonne pick-up trucks for Alliance partners Renault and Nissan, as well as Mercedes-Benz.
The three pick-ups share structural components, while preserving their own brand identities, design, and distinctive features.
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